Names are certainly important and the team has been so busy leading up to this week’s launch that I ought to take a breather and retrace our steps to explain to those of you asking, “Why RipCode V4?”

The short version: Frankly, because it looks cool.

The longer story: First, we like simple names here at RipCode. Second, we feel that our brand should focus on the company name, RipCode, rather than the individual products. Based on these two simple tenets, we added the “V” for video, not version. And like any good product name poised for growth, we wanted to add a number. V1 or V2 made sense until someone pointed out that they were respectively the first German guided missile used in WWII and first ballistic missile launched into space by Germany. V3 sounded chunky and not impactful.

So, in all, there was no magic science to the name RipCode V4 other than it is simple, easy to pronounce, and it looks cool when it is spelled out. (And yes, car enthusiasts have pointed out to me that the V4 four-cylinder engine is what first comes to their minds.)