We’re excited to bring you Part 1 of a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. I had the opportunity to sit down with Greg during his visit to Austin and we talked at length about the direction of the Internet and mobile video markets. In Part 1 of the interview, we discuss market forces driving transcoding, the mobile video impact, and how the Long Tail is being applied to video.  Look for Parts 2 and 3 of my interview with Greg Ireland next week.  For more information on this topic, you can download the complete IDC whitepaper from the RipCode website.