As a follow up to last week, we’re excited to bring you Part 2 of a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. I had the opportunity to sit down with Greg during his visit to Austin several weeks ago and we talked at length about the direction of the Internet and mobile video markets. In Part 1 of the interview, we discussed market forces driving transcoding, the mobile video impact, and how the Long Tail is being applied to video. In Part 2, we talk about where transcoding fits into the Internet video business model, we look at data around the growth of Internet video, in particular, the rise of short form content and we discuss the drivers pushing additional encodes in an effort to reach the concept of video viewing ubiquity. Look for the final installment of my 3-Part interview with Greg Ireland next week. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website.