Today we’re bringing you the last video blog in a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. If you missed the first two interviews, I encourage you to take some time to view those. Greg has some great insight into the Internet and mobile video markets that is well worth hearing.  In today’s video blog, we talk about a variety of topics including how transcoding can better serve consumers and where it fits within online and mobile advertising.  We also discuss broadband’s impact on Internet video and consumer’s viewing habits.  And finally, we touch on the future outlook for video codecs including the movement toward H.264.

We hope you found this interview series insightful. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website. We plan future video blog conversations with other industry thought leaders, so stay tuned.