According to Nielsen’s estimates, there currently are 239 million mobile subscribers in the U.S., 61 million of who have video capable cell phones or mobile devices. However of those, only a small percentage actually subscribe to the data service and take full advantage of their mobile video capabilities. But why?  The volume of video, the number of transcodes required and the limitations of legacy transcode solutions has created a virtual transcode transaction traffic jam, making it impossible for content providers to offer their entire video libraries to mass mobile audiences. 

For mobile video service subscriptions to keep pace with the sale of new video enabled devices, consumers need to have a wide variety of content available to them, from the most popular prime time TV shows to the pop-culture hits from 10 to 20 years ago.  It’s about choice and on-demand transcoding is the key to opening the video vault to the mobile consumer.