In today’s news environment there is a healthy competition between online media outlets to be the first to provide breaking news coverage with the supporting visual aids that consumers have come to expect.   However, using today’s legacy transcoding technologies, video updates are cumbersome, since they have to be pre-transcoded and stored into the appropriate file format for the site’s unique requirements.  This becomes a barrier for providing timely, updated video news coverage.

However, by transcoding video on demand, as a consumer requests it, online media sites can create a distinct competitive advantage.  They can lower the physical barriers restricting content from being viewed on multiple viewing mediums, making the same video available to their mobile audience as their PC viewers.  And, they can be the first among their competition to provide video coverage of the latest weather event, celebrity “faux pas”, play of the day, or other breaking news.