Archive for August, 2008

RipCode and Millennial Media Partner to Offer Best in Class Mobile Video Ad Delivery Soltuion

Published by
Brendon Mills
at August 5, 2008 in Advertising, On Demand Transcoding, Mobile Video and Transcoding. 0 Comments    Email This Post

Today I’d like to introduce RipCode blog readers to a new RipCode partner, Millennial Media, one of the leading mobile advertising companies in the US.  Together we are working to provide advertisers and mobile content publishers with an integrated service featuring Millennial Media’s ad targeting and distribution system with RipCode’s On-Demand Video Transcoding and delivery technology.

Most of our frequent blog readers are familiar with On-Demand Transcoding and how this technology works.  Now we’re extending VOD transcoding to the mobile ad space, enabling Millennial Media’s ad clients to easily integrate video into their mobile campaigns delivered across their premium ad network. RipCode clients will benefit through seamless inclusion of video advertising from top brands and the best possible user experience, ensuring a profitable model for providing engaging mobile video content to consumers.

Creating a compelling mobile user experience is especially important when monetizing content. Advertisers are paying for screen real estate and want to maximize their investment.  With RipCode, video files are optimized for delivery on-demand based on the unique capabilities of a customer’s mobile handset including screen resolution, codecs and network delivery protocols; a critical feature for ensuring the best user experience. Combined with Millennial Media’s intelligent ad targeting, video ads are paired with contextually relevant video content then seamlessly delivered as a single stream with no re-buffering between the ad and the requested content; decreasing the abandonment rate and boosting an advertisers ROI.

Millennial Media’s senior vice president of products & marketing, Eric Eller, will be presenting at the ad:tech show in Chicago this week on a panel entitled “Making Mobile Work”.  A fitting venue to launch our partnership.  Best of luck to Eric this week at the show; we hope he’s seeing lots of interest in the joint solution!

RipCode Participates in Building Blocks Conference

Published by
Brendon Mills
at August 1, 2008 in Mobile Video. 0 Comments    Email This Post

On Tuesday, August 5th, I’ll be taking part in a panel discussion at the Building Blocks Conference in San Jose, CA produced in conjunction with Digital Hollywood and the Consumer Electronics Association, producers of CES.  The focus of the conference is transforming consumer electronics, entertainment and media across broadband, mobile, social media and video.

This is the first year for the Building Blocks Conference, but looking at the agenda it appears to be a shaping up as a good conference.  The panel that I’ll specifically be taking part in is called “All Video, All the Time: Next Generation in Media Technologies – Broadband and Mobile – Content and Advertising”.  The moderator, Michael Goodman, is the Director of Digital Entertainment with Yankee Group so I know the panel will engage in some very interesting dialogue.

Digital Hollywood will be audio and video taping selected sessions for podcasting and other webcasting purposes so check out their website next week for some interesting and educational content.