Today we’re bringing you the last video blog in a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. If you missed the first two interviews, I encourage you to take some time to view those. Greg has some great insight into the Internet and mobile video markets that is well worth hearing. In today’s video blog, we talk about a variety of topics including how transcoding can better serve consumers and where it fits within online and mobile advertising. We also discuss broadband’s impact on Internet video and consumer’s viewing habits. And finally, we touch on the future outlook for video codecs including the movement toward H.264.
We hope you found this interview series insightful. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website. We plan future video blog conversations with other industry thought leaders, so stay tuned.
As a follow up to last week, we’re excited to bring you Part 2 of a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. I had the opportunity to sit down with Greg during his visit to Austin several weeks ago and we talked at length about the direction of the Internet and mobile video markets. In Part 1 of the interview, we discussed market forces driving transcoding, the mobile video impact, and how the Long Tail is being applied to video. In Part 2, we talk about where transcoding fits into the Internet video business model, we look at data around the growth of Internet video, in particular, the rise of short form content and we discuss the drivers pushing additional encodes in an effort to reach the concept of video viewing ubiquity. Look for the final installment of my 3-Part interview with Greg Ireland next week. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website.
We’re excited to bring you Part 1 of a 3 Part interview series with IDC analyst, Greg Ireland. Greg co-authored the whitepaper Transcoding Internet and Mobile Video: Solutions for the Long Tail. I had the opportunity to sit down with Greg during his visit to Austin and we talked at length about the direction of the Internet and mobile video markets. In Part 1 of the interview, we discuss market forces driving transcoding, the mobile video impact, and how the Long Tail is being applied to video. Look for Parts 2 and 3 of my interview with Greg Ireland next week. For more information on this topic, you can download the complete IDC whitepaper from the RipCode website.
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