Archive for the 'Mobile Video' Category

RipCode and Millennial Media Partner to Offer Best in Class Mobile Video Ad Delivery Soltuion

Published by
Brendon Mills
at August 5, 2008 in Advertising, On Demand Transcoding, Mobile Video and Transcoding. 0 Comments    Email This Post

Today I’d like to introduce RipCode blog readers to a new RipCode partner, Millennial Media, one of the leading mobile advertising companies in the US.  Together we are working to provide advertisers and mobile content publishers with an integrated service featuring Millennial Media’s ad targeting and distribution system with RipCode’s On-Demand Video Transcoding and delivery technology.

Most of our frequent blog readers are familiar with On-Demand Transcoding and how this technology works.  Now we’re extending VOD transcoding to the mobile ad space, enabling Millennial Media’s ad clients to easily integrate video into their mobile campaigns delivered across their premium ad network. RipCode clients will benefit through seamless inclusion of video advertising from top brands and the best possible user experience, ensuring a profitable model for providing engaging mobile video content to consumers.

Creating a compelling mobile user experience is especially important when monetizing content. Advertisers are paying for screen real estate and want to maximize their investment.  With RipCode, video files are optimized for delivery on-demand based on the unique capabilities of a customer’s mobile handset including screen resolution, codecs and network delivery protocols; a critical feature for ensuring the best user experience. Combined with Millennial Media’s intelligent ad targeting, video ads are paired with contextually relevant video content then seamlessly delivered as a single stream with no re-buffering between the ad and the requested content; decreasing the abandonment rate and boosting an advertisers ROI.

Millennial Media’s senior vice president of products & marketing, Eric Eller, will be presenting at the ad:tech show in Chicago this week on a panel entitled “Making Mobile Work”.  A fitting venue to launch our partnership.  Best of luck to Eric this week at the show; we hope he’s seeing lots of interest in the joint solution!

RipCode Participates in Building Blocks Conference

Published by
Brendon Mills
at August 1, 2008 in Mobile Video. 0 Comments    Email This Post

On Tuesday, August 5th, I’ll be taking part in a panel discussion at the Building Blocks Conference in San Jose, CA produced in conjunction with Digital Hollywood and the Consumer Electronics Association, producers of CES.  The focus of the conference is transforming consumer electronics, entertainment and media across broadband, mobile, social media and video.

This is the first year for the Building Blocks Conference, but looking at the agenda it appears to be a shaping up as a good conference.  The panel that I’ll specifically be taking part in is called “All Video, All the Time: Next Generation in Media Technologies – Broadband and Mobile – Content and Advertising”.  The moderator, Michael Goodman, is the Director of Digital Entertainment with Yankee Group so I know the panel will engage in some very interesting dialogue.

Digital Hollywood will be audio and video taping selected sessions for podcasting and other webcasting purposes so check out their website next week for some interesting and educational content.

RipCode Introduces Real-Time Stream Transcoding Solution for Live Mobile Video

Published by
Brendon Mills
at July 29, 2008 in Real-Time Stream Transcoding, On Demand Transcoding, Mobile Video, Transcoding and RipCode V4. 0 Comments    Email This Post

Hi Everyone -

As most frequent readers will know, RipCode has grown into a leader and innovator in the On-Demand Transcoding market built around the strength of our flagship product, the RipCode Video Transcoding Appliance.  But today, I’m excited to announce that we’re taking a new step in the evolution of RipCode.  In addition to offering on-demand transcoding of stored content, we’re introducing RipCode’s Real-Time Stream Transcoding solution, focused on the transcoding and delivery of live mobile streaming of broadcast content.  With this addition, RipCode has created a powerful dual-application transcoding platform enabling our customers to reach more markets with a single transcoding appliance.

RipCode’s Real-Time Stream Transcoding solution has the largest ingest capability of any solution on the market, with up to 8 simultaneous single or multi-program streams. And, it supports high-density output for video delivery over current and next generation broadcast networks including: 3GPP and 3GPP2, DVB-H, MBMS, ATSC, and Qualcomm MediaFlo.

Additionally, RipCode has added an optional Video Feed Ingest component to provide full-resolution ingests of premium audio and video via an SD SDI channel.

One of the first use cases of RipCode’s new Real-Time Stream Transcoding solution will be through our partnership with NextWave. NextWave Wireless is a global provider of mobile multimedia and wireless broadband technologies, they’re collaborating with RipCode to supply live video stream transcoding for their UMTS MBMS based TDtv™ solution.  You’ll be hearing more about this later this year.

For more information on our new Real-Time Stream Transcoding solution, you can read the press release or visit the solution page on our website. This is an exciting new pivot point for RipCode and our customers as we continue to innovate and push the capabilities of video transcoding.

RipCode Report from CTIA Wireless

Published by
Brendon Mills
at April 8, 2008 in On Demand Transcoding, Mobile Video, Transcoding and Uncategorized. 1 Comment    Email This Post

RipCode TeamLast week RipCode exhibited at the CTIA Wireless show in Las Vegas.  This was our first year at this show, and considering our booth location was less than optimal – our fault for signing up late – we had good foot traffic and we’re kept busy talking with visitors and demoing our On-Demand Transcoding solution for mobile video.  We got a lot of positive reaction to our message.  It’s obvious that delivering video to mobile is a challenge for many companies.  As we describe our unique transcoding methodology, people are really excited by the possibilities of expanding their video library to any video platform - without the increased cost of storage, energy or hardware usage.  For more information on RipCode’s On-Demand Transcoding solution for mobile video, check out our video overview.

We also announced the availability of RipCode’s On-Demand Signaling Server.  If you missed the news last week, you can check out the full press release on our website.  The On-Demand Signaling Server is a complement to RipCode’s Video Transcoding Appliance and is designed to function as the intelligent network and workflow manager for multiple RipCode appliances.  Tim Siglin from Streaming Media Magazine interviewed me prior to the show regarding the announcement.  You can check out the complete interview from Tim’s podcast podcast.

Also a big highlight for us from the show was our sponsorship of the FierceWireless party for CTIA attendees at Rain Nightclub at The Palms.  For pictures from the event, check out the FierceWireless website.  Congratulations again to Josh Wittman from Red Eye.  He was the recipient of our raffle drawing for a Sony PSP.

Overall, it was a great week at CTIA.  Now, we’ll be heading back to Las Vegas again next week for the NAB show. And maybe we can win some of our money back…or not.

Part 3: Frost & Sullivan Interview

Published by
Brendon Mills
at March 18, 2008 in Mobile Video. 0 Comments    Email This Post

In Part 3 of my conversation with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan, we discuss the global growth of mobile video, the impact of unlimited data plans on the mobile video market, and regulatory contraints that are impeding new mobile applications and services. 

If you haven’t yet seen Parts 1 and 2 of my discussion with Dr. Purdy, I encourage you to take a few minutes to watch.  Stay tuned for Part 4, which is the final video in the series.

Part 2: Frost & Sullivan Interview

Published by
Brendon Mills
at March 7, 2008 in IPTV, Mobile Video, Internet Video and Transcoding. 0 Comments    Email This Post

We’ve received great feedback in response to Part 1 of our interview series with Dr. Gerry Purdy, Vice President and Chief Analyst with Frost & Sullivan.  In Part 2 we begin discussing the impact that the iPhone and YouTube have had on the mobile user experience.  We also talk about the opportunities and the complexities of mass video distribution across all three screens - Internet, mobile and IPTV.

We hope you’re enjoying the series.  Look for Parts 3 and 4 coming soon…

Part 1: Frost & Sullivan Interview

Published by
Brendon Mills
at February 28, 2008 in Frost & Sullivan, Mobile Video, Internet Video and Transcoding. 0 Comments    Email This Post

Last week I had the opportunity to sit down with Dr. Gerry Purdy, Vice President and Chief Analyst for Frost & Sullivan to discuss their analysis of the current and future transcoding market. Having both just come back from the Mobile World Congress show in Barcelona, we had quite a bit to talk about, especially around mobile video. Due to the length of the discussion, we’ve broken the interview into 4 parts to make it a bit easier to digest. Part 1 focuses on Frost & Sullivan’s worldwide encoder and transcoder research report including the impact mobile video will have on transcoding and the challenges that await this year.

I enjoyed the chance to get Frost & Sullivan’s perspective of the market. I hope you’ll find the dialogue interesting as well. We’ll be posting Parts 2 - 4 of my conversation with Dr. Purdy over the next few weeks…stay tuned.

On-Demand Transcoding Enables Personalized Video Advertising

Published by
Brendon Mills
at February 22, 2008 in Advertising, Mobile Video, Internet Video and Transcoding. 0 Comments    Email This Post

Research by Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over next five years.  By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million. In this weeek’s video blog, we discuss the roll On-Demand Transcoding will play monetizing video content - especially for mobile video. 

Transcoding Expands Video Advertising Opportunities

Published by
Brendon Mills
at January 28, 2008 in On Demand Transcoding, Advertising, Mobile Video, Internet Video, Transcoding and Uncategorized. 2 Comments    Email This Post

In many interesting blog posts from NewTeeVee, Contentinople, and Digital Media Wire to name just a few, have discussed the video advertising outlook for 2008. 

Research by Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over next five years.  By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million.

Two important metrics driving the growth of these revenue streams are the number of users who watch online video and the amount of time spent watching online video – both of which are on the rise.  As the number of users and time spent viewing video increases, advertisers will bid up the CPMs thus driving higher the top line revenue attributed to in-stream advertising.  IDC research also suggests that approximately 1,200 terabytes of data are consumed each day in the U.S. alone by users watching online video.  This number is expected to grow to an astonishing 7,800 terabytes/day by 2011.
Pre-roll and in-stream video ads, whether online or mobile, represent a huge opportunity to monetize content.  The opportunity also creates additional stress on existing transcoding resources, requiring operators to increase their transcoding capacity to keep up with the push to monetize more content in more formats.  We agree with Jay Braage, that online video is the key to the media castle – but new approaches to video transcoding is what will help deliver video to wider audiences and thus giving operators new opportunities to cross-market content and open new advertising and revenue streams.

Opening the Video Vault to the Mobile Consumer

Published by
Brendon Mills
at January 23, 2008 in On Demand Transcoding, Mobile Video and Transcoding. 0 Comments    Email This Post

According to Nielsen’s estimates, there currently are 239 million mobile subscribers in the U.S., 61 million of who have video capable cell phones or mobile devices. However of those, only a small percentage actually subscribe to the data service and take full advantage of their mobile video capabilities. But why?  The volume of video, the number of transcodes required and the limitations of legacy transcode solutions has created a virtual transcode transaction traffic jam, making it impossible for content providers to offer their entire video libraries to mass mobile audiences. 

For mobile video service subscriptions to keep pace with the sale of new video enabled devices, consumers need to have a wide variety of content available to them, from the most popular prime time TV shows to the pop-culture hits from 10 to 20 years ago.  It’s about choice and on-demand transcoding is the key to opening the video vault to the mobile consumer.