RipCode CEO, Brendon Mills talks with Texas Instruments’ Niels Anderskouv while demoing On-Demand Transcoding for mobile as part of the Texas Intstruments’ Worldwide Developer Conference.
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RipCode Demos On-Demand Transcoding at TI Developer Conference
Published by Jacqui Galow at April 11, 2008
in DSPs, On Demand Transcoding, Transcoding, RipCode V4 and Uncategorized.
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RipCode Report from CTIA Wireless
Published by Brendon Mills at April 8, 2008
in On Demand Transcoding, Mobile Video, Transcoding and Uncategorized.
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Last week RipCode exhibited at the CTIA Wireless show in Las Vegas. This was our first year at this show, and considering our booth location was less than optimal – our fault for signing up late – we had good foot traffic and we’re kept busy talking with visitors and demoing our On-Demand Transcoding solution for mobile video. We got a lot of positive reaction to our message. It’s obvious that delivering video to mobile is a challenge for many companies. As we describe our unique transcoding methodology, people are really excited by the possibilities of expanding their video library to any video platform - without the increased cost of storage, energy or hardware usage. For more information on RipCode’s On-Demand Transcoding solution for mobile video, check out our video overview.
We also announced the availability of RipCode’s On-Demand Signaling Server. If you missed the news last week, you can check out the full press release on our website. The On-Demand Signaling Server is a complement to RipCode’s Video Transcoding Appliance and is designed to function as the intelligent network and workflow manager for multiple RipCode appliances. Tim Siglin from Streaming Media Magazine interviewed me prior to the show regarding the announcement. You can check out the complete interview from Tim’s podcast podcast.
Also a big highlight for us from the show was our sponsorship of the FierceWireless party for CTIA attendees at Rain Nightclub at The Palms. For pictures from the event, check out the FierceWireless website. Congratulations again to Josh Wittman from Red Eye. He was the recipient of our raffle drawing for a Sony PSP.
Overall, it was a great week at CTIA. Now, we’ll be heading back to Las Vegas again next week for the NAB show. And maybe we can win some of our money back…or not.
Last Monday I officially joined RipCode as Vice President of Software Development. After more than 25 years in the telecom equipment industry it was time for a change. In life change is a certainty and while changes in careers can result in hesitancy and even anxiety it is also an opportunity to re-energize.
User generated video, social networking and mobile video are expanding markets. Conjointly they are explosive. With this explosion comes a whole new set of technical and business complexities. RipCode has a truly unique set of solutions that will change the way content providers distribute video to the mass market.
RipCode’s unique solutions and the opportunity to re-launch my career in this impressive market space are the primary reasons I have joined the company. I am very excited to be part of the RipCode team and the changes that we providing the customer. I look forward to utilizing my experience to help the company be a huge success and hope to occassionally drop in and share my new perspective and thoughts on the industry and technology developments.
Transcoding Expands Video Advertising Opportunities
Published by Brendon Mills at January 28, 2008
in On Demand Transcoding, Advertising, Mobile Video, Internet Video, Transcoding and Uncategorized.
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In many interesting blog posts from NewTeeVee, Contentinople, and Digital Media Wire to name just a few, have discussed the video advertising outlook for 2008.
Research by Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over next five years. By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million.
Two important metrics driving the growth of these revenue streams are the number of users who watch online video and the amount of time spent watching online video – both of which are on the rise. As the number of users and time spent viewing video increases, advertisers will bid up the CPMs thus driving higher the top line revenue attributed to in-stream advertising. IDC research also suggests that approximately 1,200 terabytes of data are consumed each day in the U.S. alone by users watching online video. This number is expected to grow to an astonishing 7,800 terabytes/day by 2011.
Pre-roll and in-stream video ads, whether online or mobile, represent a huge opportunity to monetize content. The opportunity also creates additional stress on existing transcoding resources, requiring operators to increase their transcoding capacity to keep up with the push to monetize more content in more formats. We agree with Jay Braage, that online video is the key to the media castle – but new approaches to video transcoding is what will help deliver video to wider audiences and thus giving operators new opportunities to cross-market content and open new advertising and revenue streams.
Value of the Video Long Tail
Published by Brendon Mills at January 21, 2008
in On Demand Transcoding, IPTV, Mobile Video, Internet Video, RipCode V4, Transcoding and Uncategorized.
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In a recent Mashable post by Mark Hopkins, he discusses the intrinsic value of the video long tail, in particular the difference between current event and news-based video versus video produced for enjoyment. At RipCode, the video long tail is a topic that we are very familiar with.
When you talk about video long tail content, it’s important to understand the unique challenge to content creators, aggregators and network operators striving to expand their video distribution by offering support for a greater number of devices extending their reach to the “3 screens” – Internet, mobile and IPTV.
Each device supporting video playback maintains one or multiple media profiles defining what types of content is supported. These media profiles are differentiated by many variables including resolution size, codec implementation, aspect ratio, scan method, and network protocol. So it’s no longer just about making long tail video available for viewing on a PC, but to any video enabled device.
Pre-transcoding video can be a practical approach when working with smaller video libraries supporting a limited number of supported profiles; however, it becomes problematic for content aggregators who have large libraries and ingest a high volume of content on a daily basis. As the size of a video library and number of supported profiles grow, so does the data storage requirements.
As we talk about on our website, by transcoding video on-demand, content creators can realize value from not just the most popular and widely viewed video, but from the video long tail as well. Until now, it was deemed too resource intensive to pre-transcode and store less widely viewed titles in multiple file formats – like the news-based video that Mark talks about in his blog. But by changing the nature of transcoding from a “pre-transcode” methodology to one where video is transcoded only when a customer requests it, this opens the door for less popular content, enabling content creators and syndicators to monetize their entire video library.
