RipCode's innovative on-demand video transcoding solution revolutionizes the process of re-purposing video into multiple viewing formats such as PCs, smart phones, mobile phones, or iPodsŪ; eliminating the need for broadcasters, syndicators or user generated video sites to pre-transcode and store multiple file formats of their entire video library. RipCode enables video to be transcoded and served to a customer on any screen size as they request it, giving viewers an expansion of content choices while reducing server hardware, storage and energy usage for operators.

Video transcoding today is processed using general process servers running transcoding software. However, servers are expensive, slow and utilize a disproportionate amount of power and hosting-center footprint to keep up with the overwhelming volume of video that is uploaded daily by Internet users, broadcasters and even mobile phone users.

RipCode is the first company to address video transcoding as a true network appliance. Using best-in-class digital signal processor (DSP) technology, RipCode's patent pending technology is designed to process simultaneous transcode paths, which significantly accelerates the entire video conversion process. This consolidated, high concurrency processing enables RipCode to supplant existing servers and reduce overall hardware, storage and energy use. RipCode supports file-to-file, stream-to-stream or on-demand transcoding for optimal flexibility in mobile and user generated content applications. RipCode also supports the most popular codecs and standards demanded by the digital video industry and has future-proofed its appliance to support newly available codecs through user controlled software updates.