Press Releases

Chinese Market Rapidly Moving Beyond Traditional File-to-File Transcoders and into Transactional Transcoding for IPTV, Web and Mobile Applications

Dallas, TX – October 5, 2009 – RipCode, Inc., the leader in transactional video transcoding, today announced a distribution alliance with Century Sage Scientific (CSS), a premier reseller and systems integrator of broadcast, Internet, and streaming technologies to the Chinese media and telecommunications markets.  

As a certified systems integrator to some of the world’s largest broadcast and telecom equipment manufacturers and operators, CSS has a proven track record of delivering fully integrated, turnkey systems for IPTV, Web, and communications applications.  Recent CSS projects include large-scale deployments for CCTV, Shenzen Media Group, and the upcoming master-control build-out for the 11th National Games in the People’s Republic of China. RipCode’s transactional transcoding technology expands the CSS portfolio for broadcast, broadband and 3G mobile services, while also providing cost-effective options for Internet delivery of educational and other entertainment content.

China’s broadcast and mobile communications market has unique requirements and regulations relative to other geographical regions. The number of mobile users is expected to surpass 1.2 billion within four years, leading to a growing appetite for quality content over broadband and wireless connections. “Given the sheer number and model variance of devices, optimizing transmission and encoding recipes for local browsers and mobile handsets is both a significant undertaking and opportunity for a value-added service,” says Alex So, CSS vice president of marketing. “In order to best serve the local market, CSS and RipCode have already begun joint testing and development to ensure smooth adoption of RipCode transcoding technology in China. RipCode’s solution portfolio provides leading transcoding technology – but goes beyond what we’ve seen from traditional vendors by also addressing on-demand ad insertion, client detection, and policy-based bandwidth optimization – key factors in our selection of RipCode for the China market.”

“We are seeing increasing interest and demand in China – not only for three-screen content delivery – but also in the innovation RipCode delivers through its end-to-end transactional transcoding solution approach,” says Greg Lowitz, RipCode executive vice president of sales.  “CSS represents the top brands in the broadcast and communications business, and we’re thrilled to be part of their solution portfolio for the Chinese media and telecommunication markets.” 

About CSS
Established in the high-tech administrative district in Beijing, China in 2007, Century Sage Scientific serves the broadcast, communications, and information technology industries and provides engineering consulting, systems integration, research & development, repair & maintenance, and rental services to its clients. CSS distributes many of the world’s leading brands including Ericsson (Tandberg Television), Harris, Mitsubishi, RipCode, SeaChange, Snell, and others. Century Sage Scientific System Ltd is a joint venture of China New Era Ltd and the Century Sage Scientific Group Ltd and operates as a subsidiary of China New Era Ltd.

About RipCode
RipCode is the market leader in transactional video transcoding; the fundamental technology enabling content owners, video delivery service providers, and network service providers to achieve ‘any content, anywhere, anytime, any device’.

Built to address the needs of today’s new media market, the RipCode TransAct Platform integrates real-time and on-demand transcoding with key video delivery elements including device detection, workflow management, dynamic ad insertion, network-aware resource management and open interoperability with third-party applications and systems. RipCode TransAct, elevates transcoding to a real-time transaction to enable the scalable cross-marketing of content across the three-screen domain for the greatest flexibility in expanding video delivery and increasing revenue opportunities.

Headquartered in Dallas, Texas, RipCode is privately held and backed by leading venture capital firms including Hunt Ventures, Vesbridge Partners, El Dorado Ventures, ATA Ventures, and Granite Ventures. For more information, visit www.RipCode.com. 

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RipCode Contact:
Neal Hartsell
VP, Marketing and Product Management
RipCode, Inc.
T: 512-583-6958
M: 512-470-1545
neal.hartsell@ripcode.com