Transactional-Based Video Transcoding

Transcoding is a fundamental technology enabling content owners, network service providers or video delivery platforms to support the proposition of "any content, anywhere, anytime, any device". However until now, the process of transcoding videos for mobile, web and Internet TV markets has largely been a manual, separate and parallel process from that of serving video over the network. As the amount of video continues to explode, and the number of users requesting "time shifted content" from mobile, Internet and IPTV sources grows, the industry needs a transcoding solution that can cope with today's new media demands including:

• Scalability, high concurrency
• High quality of experience (QoE)
• Real-time transcoding of file or live content
• Fluctuating network bandwidth
• Dynamic, real-time ad insertion

At RipCode, we realize that our customers require more than just a box to move files from one format to another. They need a comprehensive solution that addresses all of the components of video delivery in a real time, automated fashion. We understand that in order for video delivery to scale, transcoding can no longer be an independent process performed in an offline environment. Transcoding must evolve to a real-time transaction.

RipCode TransAct Platform

RipCode is changing the traditional, pre-transcoding process into a transactional model based on the RipCode TransAct Platform which manages the myriad of transcoding and video delivery responsibilities in a transparent, real-time manner.

Components of the RipCode TransAct Platform

The RipCode TransAct Platform is designed to support the needs of today's new media customer. While delivering optimal video quality through a unique hardware appliance, RipCode's value extends beyond video transcoding to offer an extensive suite of video applications and Web 2.0 workflow solutions to enable on-demand and live video content to be played across the "three-screen" domain as a network-based transaction that can be easily monetized.

RipCode TransAct Platform products include:

• TransAct Transcoder
• TransAct Commander
• TransAct Detector
• TransAct Monetizer
• TransAct Optimizer
• TransAct APIs

The TransAct Platform is the next evolution in video transcoding enabling each piece of content to be:

• Automatically transcoded in real-time...
• Regardless of where the source content is located...
• Automatically factoring in the capabilities of the receiving device...
• And the available bandwidth for that viewing session...
• While taking into consideration if a targeted ad should be inserted as a pre-roll , post-roll, or overlay - according to advertising policy...

...all performed transparently to the end user, the content owner, network provider and ad network.

Benefits of the RipCode TransAct Platform

Content Owners, Video Delivery Platforms and Network Service Providers can all benefit from RipCode's transactional transcoding model which:

• Delivers any piece of video content in real-time
• Appropriately matches Quality of Experience (QoE) based on content, device, network resource availability and advertising policy
• Cost effectively handles a vast array of ingest/encode formulas, in a high concurrency, low power appliance with minimal data center footprint and in a distributed network manner - reducing complexity and total cost of ownership
• Enables content owners, video delivery platforms and network service providers to monetize the experience - critical as video consumes greater amounts of Internet infrastructure
• Provides an infrastructure platform that can easily scale as the amount and quality of video content escalates and the number of video formats increases