TransAct Monetizer

As the volume of Internet and mobile video increases, there is a significant opportunity for content owners and video delivery platforms to monetize media assets and create sustainable business models. RipCode’s TransAct Monetizer is specifically designed to enable the monetization of video content. As an integrated component of RipCode’s TransAct Platform, the TransAct Monetizer gives content owners the ability to extend the reach of their brand to targeted customers across the ‘three-screen’ domain, while offering video delivery platforms or network operators opportunities to monetize their video assets across multiple delivery channels.

Relevant Advertising = Greater CPM

The advertising industry has always been challenged to find ways to make ad content more relevant and increase CPM by delivering the ‘right ad to the right customer at the right time’. In today’s market, legacy transcoding solutions have limited the ability to effectively monetize video content. Video advertisements are attached in a ‘static manner’, off-line, where content is first transcoded, then manually stitched to an ad, and then finally delivered to a customer for viewing. Legacy transcoding technologies have restricted the ability to pair a contextually relevant ad with a video based on the video’s content or the consumer’s demographics, location, interests, etc.

RipCode’s TransAct Monetizer, part of the RipCode TransAct Platform, is able to dynamically stitch device-optimized pre- / post-roll video as well as static ad overlays with any requested video asset. By transcoding video ads on-demand, advertisers have the flexibility to provide unique ads based on the video content that a viewer requests, as well as the viewer profile, viewer location, time of view, and experience quality – all of which require a transcoded, dynamic ad insertion capability to maximize relevancy and increase CPM. The advantage of transcoding video ads on-demand creates a more compelling experience for the consumer and a better return on investment per advertising dollar for retailers.

Maximizing Advertiser Value

Additionally, customizing each advertisement to a device-optimized format becomes critical when considering the high degree of technical differentiation between mobile device attributes including screen resolution, codec implementation, and network delivery protocols. Video ad content, like any video, should be optimized for the specific client capabilities in order to provide advertisers with the most screen real estate for branding and message delivery. Combining TransAct Monetizer and TransAct Detector capabilities provides consistent delivery of the highest quality video for a superior user experience, elevating the relevance and value of video ad inventory.

Advantages of RipCode’s TransAct Monetizer

• Enables seamless pre-roll, post-roll or overlay ad insertion
• Eliminates re-buffering between ad content and user-requested content, delivering a truly superior user experience and reducing abandonment rates
• Ad content is optimized for each requesting client, never compromising the integrity of the ad
• Dynamic tracking and reporting of key metrics for monetization auditing
• Standards-based XML- API allows easy integration with advertising management systems