
Video host, share, and aggregation sites have a lot to manage to enable the seamless transcoding and delivery of content to Internet and mobile subscribers. The infrastructure model can become even more complex if a third party ad network is involved in either on-demand content transcoding or dynamic ad insertion. The goal is to perform all necessary ‘transcoding as a transaction’ functions as transparently as possible for a seamless end user experience – without forcing an entire rework of the host provider’s Web delivery infrastructure.
RipCode’s TransAct Redirector enables the end user device to be automatically and transparently redirected to a transcoded video file location so on-demand transcoding can be seamlessly inserted into the host provider’s web infrastructure without costly, time-consuming, custom workflow changes.
This advancement both eliminates a user engagement step, as well as enables transactional transcoding to be quickly inserted into an existing video delivery provider’s workflow environment – easing service turn-up for both the video host provider and any third party workflow participants.
TransAct Redirector is in lab trials with key customers and will be made commercially available soon. For more information, please contact your RipCode sales representative - info@ripcode.com