On-Demand Video Transcoding Application

RipCode's On-Demand Transcoding℠ application transforms the process of re-purposing video and solves the problem of distributing and exploiting content across multiple screens. Transcoding video on-demand eliminates the need for companies operating in today’s new media Web 2.0 market – video search engines, social networking sites, studios, broadcasters or mobile content providers – to pre-transcode and store multiple file formats of their entire video library. And, RipCode’s On-Demand Transcoding solution enables content creators and distributors to continuously and easily expand the reach of their video library as new encode profiles are introduced, without re-transcoding all of their content. By dynamically transcoding video on-demand, operators can monetize their entire library of video and not just the most widely viewed titles, enabling them to grow their business and add new revenue streams.

There are several components to RipCode’s innovative On-Demand Transcoding application architecture. Each layer has a unique purpose and set of functions to support an On-Demand transcode and delivery of user-requested content. And, RipCode’s intuitive XML-based API provides the tools for developers to quickly and seamlessly integrate RipCode’s technology into software environments and 3rd party applications such as ad servers, billing systems, or mobile handset detection and geo-location applications.

Web Application - hosts RipCode’s Client Recognition and Ad Selection Engine applications which are offered as plug-ins to the overall On-Demand Transcoding system.

On-Demand Signaling Server - arbitrates and routes transcoding requests to the transcode layer, manages workflows and load balancing across multiple appliances and ensures continuous transcode capacity and availability.

Video Transcoding Appliance - the heart of the On-Demand Transcoding system that performs high concurrency transcode and delivery of video content.

Content Management - provides understanding of the unique requirements and distinct set of Web 2.0 services and offerings that new media companies demand. RipCode supports customers with customized installation and development that spans Web 2.0 workflow, cache management, CDN arbitration and ad-insertion delivery.