Transcoding for Studios and Syndicators
Studio content, though not as large in volume as user generated video, has a higher value attached to it. Studios and syndicators can feel confident that transcoding and storing multiple copies of the latest action movie, the most popular TV series, or current news and sports clips is good business. Titles with mass appeal will be downloaded often enough to justify the time and resources needed to transcode them. However, as studios and syndicators look for ways to cross-market and add new revenue streams they too are limited by transcode transaction barriers.
Studios, with their vast libraries of retired movies and TV shows have a treasure trove of content that could be monetized and made available to consumers through syndicators, UGV websites or mobile media. According to IDC, a single video such as an episode of a TV program might be transcoded up to 100 times when one includes mobile and Internet distribution channels together.
However pre-transcoding and storing studio archive video in mass quantities to reach video viewing ubiquity - making video available from any source to any screen - does not make good business sense and is not realistic given the limitations of legacy transcoding solutions.
The RipCode Solution.RipCode's innovative on-demand video transcoding appliance revolutionizes the process of re-purposing video into multiple viewing formats such as PCs, smart phones, mobile devices, or iPodsŪ; eliminating the need for broadcasters, syndicators or user generated video sites to pre-transcode and store multiple file formats of their entire video library. RipCode enables the video Long Tail to be transcoded and served to a customer on any screen size as they request it, giving viewers an expansion of content choices while reducing an operator's server hardware, storage and energy usage. By dynamically transcoding video on demand, operators can monetize their entire library of video content - not just the most widely viewed titles - enabling them to grow their business and add new revenue streams.
RipCode can support a variety of on demand video application requirements:
Internet VOD |
A/V ingest from professional sources transcoded to Internet resolutions and stored for online VOD delivery. |
* Store/forward |
Mobile VOD |
A/V ingest from multiple professional sources transcoded to mobile resolutions and stored for VOD distribution. |
* Store/forward |
