Ad Networks

As video becomes more pervasive, it’s increasingly important to capitalize on video assets. However monetizing video has always been a challenge – particularly for the mobile market. Today’s legacy transcoding solutions limit the ability to effectively monetize video content. Advertisements are attached in a ‘static manner’ at an off-line location where content is first transcoded, then manually stitched to an ad, and then finally delivered to a customer for viewing. This static ad insertion model restricts the ability to pair contextually relevant advertising with video assets.

To address these video challenges, RipCode TransAct Monetizer is specifically designed to enable the monetization of video content. A component of the RipCode TransAct Platform, TransAct Monetizer enables video assets to be seamlessly and dynamically inserted across the ‘three-screen’ domain as part of a real-time transcoding transaction.

TransAct Monetizer is able to dynamically stitch device-optimized pre- or post-roll video as well as static ad overlays with any requested video asset. By transcoding video ads on-demand, advertisers have the flexibility to provide unique ads based on the video content that a viewer requests, as well as the viewer profile, viewer location, time of view, and experience quality – all of which require a transcoded, dynamic ad insertion capability to maximize relevancy and increase CPMs.

As a transparent, transactional transcoding methodology, RipCode can help solve the challenge of monetizing video assets for the web or mobile domains.

Benefits of RipCode’s TransAct Platform include:

• Transcode On-Demand – no need to pre-transcode content
• Dynamic Ad Insertion – monetize content with targeted ads
• Device Recognition – optimize video viewing experience
• High Concurrency Appliance – scalable, cost effective, low TCO
• Mobile, Internet, or Broadcast – extend content across multiple channels
• Live or File-Based Content – flexible solution for any content type