Content Delivery Networks

In today’s hyper-competitive market, CDNs are striving to differentiate themselves from a growing competitor base by launching multi-channel value added services for existing customers and prospects alike.

To date, much of the IP traffic has originated and been targeted for web delivery but mobile video is quickly gaining popularity and presents a significant opportunity for CDNs. Why? Many of the leading media companies, content creators and aggregators are discovering that the inherent complexities of delivering video to mobile is beyond the scope of their capabilities. They will have to rely on strategic partners like CDNs in order to achieve the scalability and quality of experience required to be successful.

To capitalize on this opportunity, CDNs must implement a Transactional Transcoding platform in order to achieve an optimal mobile video viewing experience including: transcoding on-demand, mobile device recognition and dynamic ad insertion. As consumers demand more anytime, anywhere access to ever increasing volumes of video content, CDNs that have solutions to address the complexity and variety of video-enabled devices will provide a valuable service in helping their customers extend their branding and monetization strategies to the mobile market, while continuing to differentiate themselves in what is becoming a commodity market.

Benefits of RipCode’s TransAct Platform include:

• Transcode On-Demand – no need to pre-transcode content
• Dynamic Ad Insertion – monetize content with targeted ads
• Device Recognition – optimize video viewing experience
• High Concurrency Appliance – scalable, cost effective, low TCO
• Mobile, Internet, or Broadcast – extend content across multiple channels
• Live or File-Based Content – flexible solution for any content type