Dynamic Ad Insertion Expands Mobile Content Monetization

In 2008, over 4.5 trillion banner ad impressions were consumed on-line. Banner ads have their place, but their CPM value is declining as online users tire of the constant barrage of non-relevant, non-creative static advertisement clutter. Video ads are far more compelling. However, pre-stitching the same few video ads to reels of short and long form content runs a similar risk of over-use in the not too distant future. TransAct Monetizer changes the game for mobile and on-line advertisers by enabling any ad to be dynamically inserted as a pre- or post-roll advertisement to any video content – in real time and in accordance with a sophisticated ad placement policy. Further, the power of location based services for mobile devices is ushering a new world of highly relevant, highly targeted video ad placements that achieve extraordinary CPM values and are actually surprisingly accepted by end users.

Mobile ad network companies are recognizing that dynamic ad insertion not only extends broadcast or online branding and content to mobile users, but also exploits pinpoint advertising capabilities unachievable in on-line or broadcast mediums. That not only helps content owners and providers retain customer control as they go ‘off net’, but also expands advertising opportunities – where response rate (click through and engagement) for mobile ads and promotional campaigns are significantly higher than for the web or TV viewers.