Enterprises Extend Corporate Communications and Sales / Partner Training

Transcoding is not just for professional and user generated entertainment content. In fact, by one recent forecast estimate, commercial Internet video traffic will increase 500% by 2012. In the hyper-competitive world of global enterprise business, the opportunity to provide on-demand, easy to comprehend video-based information is not only becoming more widely accepted for business-to-business, business-to-consumer, business-to-employee, and even business-to-partner applications – but is increasingly being viewed as a competitive advantage. Travel costs and risks can be mitigated through enterprise video delivery. However, for this to work in a timely, scalable fashion, source video content created for webinars needs to be transcoded for mobile device consumption – affording employees and partners, for example, to catch up on the latest news and training needs when they have time and wherever they are located.

RipCode’s TransAct Platform is being used to solve exactly that. In one case, content is being transcoded and transrated from an online Flash format to a mobile 3GP/H.264 format – enabling sales personnel to quickly and effectively complete quarterly training / skills update requirements.