As the volume of online and mobile video grows and the number of encoding profiles becomes more complex and disparate, today’s new media companies need to find more efficient methods for transcoding and delivering video.

RipCode's innovative On-Demand Transcoding solution transforms the process of re-purposing video and solves the problem of distributing and monetizing video content across the ‘three screen’ domain – all as a real-time, transcoding transaction. Transcoding video on-demand eliminates the need for companies operating in today’s new media market – content owners, video delivery platforms, ad networks, network service providers – to pre-transcode and store multiple file formats of their entire video library.

And, RipCode’s On-Demand Transcoding solution enables content creators and video delivery distributors to continuously and easily expand the reach of their video libraries as new encode profiles are introduced, without re-transcoding all of their content. By dynamically transcoding video on-demand, RipCode customers can quickly and cost-effectively scale multi-media delivery and monetize their entire library of video, not just the most widely viewed titles, enabling companies to grow their business and add new revenue streams.

With RipCode’s On-Demand Transcoding solution, video can be transcoded while simultaneously being progressively downloaded or streamed to end user devices including the popular Apple® iPhone™, T-Mobile G1™, RIM BlackBerry® Bold and BlackBerry® Storm, producing a high quality viewing experience based on content type, device, network bandwidth and ad policy. An appliance-based, infrastructure solution, RipCode extends video delivery across multiple channels, without requiring specialized handset applications or video players, and without the need to pre-transcode content for each device.

RipCode On-Demand Transcoding Application Architecture

There are several components to RipCode’s On-Demand Transcoding transaction-based architecture. Each has a unique purpose and set of functions to support an On-Demand transcode and delivery of high-quality, user-requested content.

TransAct Commander – Arbitrates and routes transcoding requests to the transcode layer, manages workflows and load balancing across multiple appliances and ensures continuous transcode capacity and availability.

TransAct Transcoder –The heart of the On-Demand Transcoding system that performs quality, high concurrency transcoding and delivery of video content – offered in 2 models – a V4 or a V5 for flexibility and scalability.

TransAct Detector – Provides the intelligence in a web application to accurately identify a variety of Internet-enabled devices including mobile handsets and other video-, audio- and data-rendering endpoints. Particularly applicable for the mobile market, the RipCode TransAct Detector understands a mobile handset’s distinct capabilities to ensure delivery of the best possible user experience and maximize advertiser value.

TransAct Monetizer – Enable the real-time insertion of Internet and mobile video advertising while easing content monetization for ad networks, content owners, video delivery platforms and network/content service providers.

TransAct APIs – Intuitive XML-based API provides tools for developers to quickly and seamlessly integrate the RipCode On-Demand Transcoding solution into Web 2.0 environments and 3rd party applications such as ad servers or mobile handset detection and geo-location applications.

On-Demand Transcoding: Supported Codec Parameters

RipCode supports the most popular codecs and standards demanded by the digital video industry and has future-proofed its solution to support newly available codecs through user-controlled software updates. The following recipes are supported in RipCode’s On-Demand Transcoding solution: